Seo Company in Ghaziabad Ph 09540003002
Boost your leads and grow your business with top-notch SEO services
At Yourdoorstep, we give life to your dreams. Our experienced search engine optimization specialists have transformed many businesses into famous brands. When you trust as your SEO company, we craft winning strategies after conducting an in-depth analysis of your competitors in general and your business in particular.
As entrepreneurs with a humble beginning, we understand what it takes to start a business from ground zero and bring it all the way to Google’s #1. Over the years, we have closely observed the digital landscape to identify what works the best in which situation.
What is SEO, Types of SEO & How it Works
SEO is the process of improving this visibility so your website can gain quality traffic, aligning users searching for what you offer.
An Introduction to SEO
We’ve heard a lot about SEO – in a crowded digital world, it’s challenging to gain visibility for your website, business or blog. How do you reach users that are actively looking for what you do?
Think of the last time you searched for something – be it music, a product, or an answer to a question. A search engine like Google receives 63,000 searches per second on any given day – a huge number by any standards. However, it’s important to remember that an average web user will probably not go past the first 5 listings. Research states that websites on the first page of search engine results receive almost 95% of web traffic. SEO can help you get up to the top of search results.
Below, we’ll take you through some basics questions –
- What is SEO?
- What are the Types of SEO?
- How SEO Works?
- What are the Benefits of SEO?
What is SEO?
SEO or Search Engine Optimization, is the process of optimizing your website in order to increase visibility on search engine results pages. SEO aims at increasing the quantity and quality of traffic to your website through organic search results over a period of time. In layman terms, it constitutes making small changes to your website in order to make it more attractive to a search engine.
If you’ve written content around “The Best TV Shows to watch in 2019”, you’ll want all searches with similar keywords to feature your blog on Page 1 of the results. SEO can help you get there without paid advertising.
SEO is a dynamic and interesting field to learn about – it helps you learn how the internet works.
What are Types of SEO?
A well-rounded SEO strategy will strategically leverage all types of SEO in conjunction to drive real results. There are three main types of SEO:
On-Page SEO
On-Page SEO is related to the content & meta tags of your website, such as your headlines, page content, and structure. On-page SEO helps search engines understand and rank content. It is the process of optimizing each page in order to earn better ranking and drive relevant traffic. This type of SEO includes:
a.Keyword Research
This is the most important part of On-Page SEO. Start with finding the best primary keyword for your page – it should be accurate and relevant to your content, users should be searching for it, and you should be able to compete for its ranking. Assign a primary and some related keywords to your content, and structure a content plan around the same. If you’re looking to offer content around "Content Marketing" or "Digital Marketing", do a thorough research of what people are looking for and which keywords you can actually compete on.
b. Content Creation
Create original, unique, high-quality content with a title that contains the primary keyword. Longform content {longer than 800 words} has a better chance of being ranked. Ensure that the content is well-researched, well-organized and scannable. Additionally, posting often and updating your older content is another way to improve rankings.
c. Optimization
Use the target keyword and secondary keywords appropriately across the body copy. There should be 2-3% keyword density in your content. Ensure good HTML tagging – title tags, meta description, schema codes, and subheads.Use Google Search Console's "HTML improvements Report" to diagnose any issues. Adding internal and outbound links, images, and assigning relevant tags and categories also helps optimize your webpage.
Technical SEO
Technical SEO relates to everything but the content on your website. It is the process of improving user experience through improvements to the site infrastructure and navigability. This makes it easy for search engines to crawl, which they reward through better rankings. The more links there are between the pages of your site, the easier it is for crawlers to reach them. This type of SEO focuses on improving site speed, responsiveness, indexing, crawlability, site architecture, structure data, and security.
Google rewards websites that are fast, safe, responsive, and easy to navigate – Amazon is a great example of such a website.
Not only does technical SEO impact search engines – improvements also positively affect user engagement and conversion rates. Watch out for duplicate content and broken links – they adversely affect page rankings.
We’d be happy to help with an audit to determine your site’s strengths and weaknesses. Contact us for a free audit now.
Off-Page SEO
Off Page SEO is related to the relationship your website shares with the rest of the internet. It includes strategies to build a website’s reputation, credibility and share an ecosystem that builds information.
Much of this comes from building high quality backlinks – a large volume of high-quality backlinks that redirect traffic to your website teaches search engines to trust your content. In order to be a more trusted, credible source of content – spend some time on building relevant & high-quality backlinks and guest-posting. The quality of links matters more than the volume of links. Large companies, older companies, and those that are featured a lot tend to perform better at Off-Page SEO.
Another external factor that impacts Off-Page SEO includes good results on social media and PR. This means quality and number of social signals garnered, which lends credibility to your website.
Working on only one of these types of SEO will not provide favourable results. Instead, choose your quick wins from each type of SEO and prioritize accordingly. Its equally important to work on your website’s content, it’s infrastructure, and its external reputation.
